About

💡 What I Believe

UX research isn’t just about methods—it’s about meaning. Here’s what I bring to every project:

• People first, always – Tech should work for people, not the other way around.

• Progress over perfection – I help teams move forward, not get stuck chasing the “perfect” answer.

• Collaborative by default – Good research is a team sport. I love involving PMs, designers, and engineers in the process.

• Insight with impact – I connect dots, craft stories, and guide decisions that actually change roadmaps.

🧭 My Track Record

• Helped farmers get control of their finances through simple, user-friendly tools.

• Guided pharmacists in optimizing complex order systems, saving hours a week.

• Supported teachers during the shift to learning digitally by uncovering overlooked pain points.

• Helped Spotify streamline their onboarding and CS contact flow 

• Helped Goodnotes set up foundational research, research processes and grow the research team

• Currently helping Candy Crush Soda 🍭 

🌍 Where I Work

I’m based in Åre, Sweden—but I work remotely and am open to short-term relocations (1–3 months) or longer if the opportunity’s exciting (and the location has good snacks or good hikes).

🗣️ Languages I Speak

• Fluent in English, Dutch, and Swedish

• Conversationally solid in Norwegian and German (thanks to the overlap!)

This makes it easier for me to connect with diverse user groups—and navigate research in multi-language environments with ease.

Whether you're building the future of education, agriculture, healthcare, 

or something else that helps people, I'm ready to roll up my sleeves.

👋 Let’s team up to make something meaningful.