Get qualitative user insights
& navigate to your goals

Helping companies understand their users to make confident roadmap decisions. Get a grip on the why behind the numbers, get real insights from real users, and finally build a roadmap that drives results.

Helping companies teams understand their users to enable them to make confident roadmap decisions. So you ship things that land, not things that cause backlash.

Your timeline.
Your budget.
Your win.

Forget the myth that good user research is for those with big budgets: impactful research is a matter of good timing.

With a trail-tested process, we get you the insights needed to nail your roadmap, hit that KPI, and build a product that works.

Personalize your trip, or pick from the expeditions below.

Field Notes

we talk to your users, you learn what matters

Field Day

Learn to talk to your users, in your office, in one day

The Guide

Your embedded research partner on the climb.

The Summit

One Problem. Four weeks. Solved.

The campfire

The keynote that gets your team talking to users

Field Notes

we talk to your users, you learn what matters

Stop building for the loudest voice in the room and learn from high quality interviews with average users

You receive the full recordings and a clear summary of real user interviews, and observe what actually matters. Built for teams that know user input is important, but never seem to find the time to get it.

Custom scope · recordings + light summary

Field Day

Learn to talk to your users, in your office, in one day

The fastest way to make your team actually care, and learn, about users.

We invite real users into your space, train your team to run interviews (including how to avoid bias and what to ask). By the end of day you have more insights than you've had all year and a team that knows how to keep going for their users.

1 day · on-site

The Guide

Your embedded research partner on the climb.

We take you on the research trail, getting insights on a regular cadence.

We work closely with your project managers, syncing on goals, roadmap priorities, and what's top of mind. From there, we run research on a regular cadence, so every insight moves you closer to your goals.

Ongoing · Partime · weekly or bi-weekly

The Summit

One Problem. Four weeks. Solved.

Got a user problem worth solving properly? Let's go.

We spend four weeks digging deep into the problem using different methods, interviews, diary studies, focus groups, so your team can build with clarity instead of guessing. A defined challenge, met with a focused sprint, paving a clear way forward.

4 weeks · intensive

The campfire

The keynote that gets your team talking to users

User experience isn't a department. It's a mindset.

The best products start with understanding your users. This keynote makes the case, with real stories, uncomfortable data, and the 'aha' moment your team's been missing. Book remote or in person.

1 hour · remote or in-person

Every expedition starts with a first step.

Understanding your users is like an expedition: unexpected terrain, a few hard climbs, and a summit that's worth every step. Understanding your users helps your team, your product and your whole company.

With over 12 years of experience in UX research we do all the heavy lifting: the interviews, the synthesis, the uncomfortable questions no one dares to ask. You get the clarity, without needing to become a researcher yourself.

Bring Expedition UX in when you are lost prioritising your roadmap, have declining numbers, want to expand or create something new.

Work that moved mountains

Great products start with understanding the landscape of your users. Here are some of our past projects that helped clients navigate the unknown. See all case studies

Young woman using phone at desk with laptop.

Emphathy Power Hour at King

Inspiration

Emphathy Power Hour at King

Inspiration

Emphathy Power Hour at King

Inspiration

From Open Questions to New Product

Discovery

From Open Questions to New Product

Discovery

From Open Questions to New Product

Discovery

Discovering the Onboarding Barrier Nobody Expected

Conversion

Discovering the Onboarding Barrier Nobody Expected

Conversion

Discovering the Onboarding Barrier Nobody Expected

Conversion

We should talk, if your
team talks like this

“
We're moving fast, but I'm genuinely not sure we're moving in the right direction
Book a guide, and build real confidence in your direction, week by week.
“
Every sprint we're running in five directions. Nobody agrees on what users actually need.
Book A Field Day, and get your whole team aligned around real users in one day.
“
The loudest voice in the room always wins. And that voice is never your user's.
Book Field Notes, and finally hear from the people you're building for.
“
We're about to invest months of engineering time in this. I really hope it's the right call.
Book a summit and know it's the right call before you commit.
“
Everyone here says they care about users. Nobody has actually talked to one in months.
Book a Campfire, and in 1 hour turn 'we should talk to users' into 'why aren't we doing this already?
“
Our roadmap is basically what the founders think users want. That worked when we knew every customer personally.
Book a guide, and replace gut feel with ongoing user insight as you scale.

We should talk, if your
team talks like this

“
We're moving fast, but I'm genuinely not sure we're moving in the right direction
Book a guide, and build real confidence in your direction, week by week.
“
Every sprint we're running in five directions. Nobody agrees on what users actually need.
Book A Field Day, and get your whole team aligned around real users in one day.
“
The loudest voice in the room always wins. And that voice is never your user's.
Book Field Notes, and finally hear from the people you're building for.
“
We're about to invest months of engineering time in this. I really hope it's the right call.
Book a summit and know it's the right call before you commit.
“
Everyone here says they care about users. Nobody has actually talked to one in months.
Book a Campfire, and in 1 hour turn 'we should talk to users' into 'why aren't we doing this already?
“
Our roadmap is basically what the founders think users want. That worked when we knew every customer personally.
Book a guide, and replace gut feel with ongoing user insight as you scale.

We should talk, if your
team talks like this

“
We're moving fast, but I'm genuinely not sure we're moving in the right direction
Book a guide, and build real confidence in your direction, week by week.
“
Every sprint we're running in five directions. Nobody agrees on what users actually need.
Book A Field Day, and get your whole team aligned around real users in one day.
“
The loudest voice in the room always wins. And that voice is never your user's.
Book Field Notes, and finally hear from the people you're building for.
“
We're about to invest months of engineering time in this. I really hope it's the right call.
Book a summit and know it's the right call before you commit.
“
Everyone here says they care about users. Nobody has actually talked to one in months.
Book a Campfire, and in 1 hour turn 'we should talk to users' into 'why aren't we doing this already?
“
Our roadmap is basically what the founders think users want. That worked when we knew every customer personally.
Book a guide, and replace gut feel with ongoing user insight as you scale.

Ready to start the expedition?

Whether you need a quick round of interviews, a research partner for the long climb, or a keynote that shifts how your team thinks. I help product teams build with confidence, not guesswork. Let's start with a conversation.

Let’s Get Started