Get qualitative user insights
& navigate to your goals

Get qualitative user insights
& navigate to your goals

Helping companies understand their users to make confident roadmap decisions. Get a grip on the why behind the numbers, get real insights from real users, and finally build a roadmap that drives results.

Helping companies understand their users to make confident roadmap decisions. Get a grip on the why behind the numbers, get real insights from real users, and finally build a roadmap that drives results.

Field Notes
Field Notes
Field Day
Field Day
A guide
A guide

Your timeline.
Your budget.
Your win.

Forget the myth that good user research is for those with big budgets: impactful research is a matter of good timing.

With a trail-tested process, we get you the insights needed to nail your roadmap, hit that KPI, and build a product that works.

Personalize your trip, or pick from the expeditions below.

Field Notes

Custom scope · recordings + light summary

We talk to your users, you learn what matters

Stop building for the loudest voice in the room and learn from high quality interviews with average users You receive the full recordings and a clear summary of real user interviews, and observe what actually matters. Built for teams that know user input is important, but never seem to find the time to get it.

Field Day
The Guide
The Summit
The Campfire
Field Notes

Custom scope · recordings + light summary

We talk to your users, you learn what matters

Stop building for the loudest voice in the room and learn from high quality interviews with average users You receive the full recordings and a clear summary of real user interviews, and observe what actually matters. Built for teams that know user input is important, but never seem to find the time to get it.

Field Day
The Guide
The Summit
The Campfire
Field Notes

Custom scope · recordings + light summary

We talk to your users, you learn what matters

Stop building for the loudest voice in the room and learn from high quality interviews with average users You receive the full recordings and a clear summary of real user interviews, and observe what actually matters. Built for teams that know user input is important, but never seem to find the time to get it.

Field Day
The Guide
The Summit
The Campfire

Every expedition starts with a first step.

Understanding your users is like an expedition: unexpected terrain, a few hard climbs, and a summit that's worth every step. Understanding your users helps your team, your product and your whole company.

With over 12 years of experience in UX research we do all the heavy lifting: the interviews, the synthesis, the uncomfortable questions no one dares to ask. You get the clarity, without needing to become a researcher yourself.

Bring Expedition UX in when you are lost prioritising your roadmap, have declining numbers, want to expand or create something new.

We should talk, if your
team talks like this

  • We're moving fast, but I'm genuinely not sure we're moving in the right direction

    Book a guide, and build real confidence in your direction, week by week.

  • Every sprint we're running in five directions. Nobody agrees on what users actually need.

    Book A Field Day, and get your whole team aligned around real users in one day.

  • The loudest voice in the room always wins. And that voice is never your user's.

    Book Field Notes, and finally hear from the people you're building for.

  • We're about to invest months of engineering time in this. I really hope it's the right call.

    Book a summit and know it's the right call before you commit.

  • Everyone here says they care about users. Nobody has actually talked to one in months.

    Book a Campfire, and in 1 hour turn 'we should talk to users' into 'why aren't we doing this already?

  • Our roadmap is basically what the founders think users want. That worked when we knew every customer personally.

    Book a guide, and replace gut feel with ongoing user insight as you scale.

We should talk, if your
team talks like this

  • We're moving fast, but I'm genuinely not sure we're moving in the right direction

    Book a guide, and build real confidence in your direction, week by week.

  • Every sprint we're running in five directions. Nobody agrees on what users actually need.

    Book A Field Day, and get your whole team aligned around real users in one day.

  • The loudest voice in the room always wins. And that voice is never your user's.

    Book Field Notes, and finally hear from the people you're building for.

  • We're about to invest months of engineering time in this. I really hope it's the right call.

    Book a summit and know it's the right call before you commit.

  • Everyone here says they care about users. Nobody has actually talked to one in months.

    Book a Campfire, and in 1 hour turn 'we should talk to users' into 'why aren't we doing this already?

  • Our roadmap is basically what the founders think users want. That worked when we knew every customer personally.

    Book a guide, and replace gut feel with ongoing user insight as you scale.

We should talk, if your
team talks like this

  • We're moving fast, but I'm genuinely not sure we're moving in the right direction

    Book a guide, and build real confidence in your direction, week by week.

  • Every sprint we're running in five directions. Nobody agrees on what users actually need.

    Book A Field Day, and get your whole team aligned around real users in one day.

  • The loudest voice in the room always wins. And that voice is never your user's.

    Book Field Notes, and finally hear from the people you're building for.

  • We're about to invest months of engineering time in this. I really hope it's the right call.

    Book a summit and know it's the right call before you commit.

  • Everyone here says they care about users. Nobody has actually talked to one in months.

    Book a Campfire, and in 1 hour turn 'we should talk to users' into 'why aren't we doing this already?

  • Our roadmap is basically what the founders think users want. That worked when we knew every customer personally.

    Book a guide, and replace gut feel with ongoing user insight as you scale.

Ready to start the expedition?

Whether you need a quick round of interviews, a research partner for the long climb, or a keynote that shifts how your team thinks. I help product teams build with confidence, not guesswork. Let's start with a conversation.

Ready to start the expedition?

Whether you need a quick round of interviews, a research partner for the long climb, or a keynote that shifts how your team thinks. I help product teams build with confidence, not guesswork. Let's start with a conversation.

Ready to start the expedition?

Whether you need a quick round of interviews, a research partner for the long climb, or a keynote that shifts how your team thinks. I help product teams build with confidence, not guesswork. Let's start with a conversation.