Better products start with
understanding people
Better products start with
understanding people
Helping companies understand their users to make confident roadmap decisions. Get a grip on the why behind the numbers, get real insights from real users, and finally build a roadmap that drives results
Helping companies teams understand their users to enable them to make confident roadmap decisions. So you ship things that land, not things that cause backlash.
Start listening to your users. Watch everything else follow.
At 10 people, the founders knew every user personally. At 100, that stops working, and decisions start running on gut instinct instead of evidence. That is where we come in.
We do the heavy lifting: the interviews, the synthesis, the uncomfortable questions nobody else has time to ask. You get the insights, without needing to become a researcher yourself.
As companies grow, guessing gets expensive. The right research, at the right time, is what turns a good roadmap into one your users actually need.
Heres what
we can do for you
Combining honesty, flexibility, and real research to help teams build with confidence. There is a way to get user insights that fits your team, your timeline, and your budget. Pick your expedition
01
Field Notes
we talk to your users, you learn what matters
02
Field Day
Real users. Your Office. One day.
03
The Guide
Your embedded research partner on the climb.
04
The Summit
One Problem. Four weeks. Solved.
05
The campfire
An hour that shifts how your team thinks.
01
Field Notes
we talk to your users, you learn what matters
Stop building for the loudest voice in the room and learn from high quality interviews with average users
You get the full recordings and a clear summary of real user interviews, and learn what actually matters. Built for teams that know user input is important, but never seem to find the time to get it.
Custom scope · recordings + light summary
02
Field Day
Real users. Your Office. One day.
The fastest way to make your team actually care about users.
We invite real users into your space, train your team to run interviews (including how to avoid bias and what to ask), and by end of day you have more insights than you've had all year, and a team that knows how to keep going for their users.
1 day · on-site
03
The Guide
Your embedded research partner on the climb.
You set the direction. We know the terrain.
We work closely with your project managers, syncing on goals, roadmap priorities, and what's top of mind. Then go find the answers. Ongoing structured interviews on the topics that matter most right now, so you're never making big decisions in the dark.
Ongoing · Partime · weekly or bi-weekly
04
The Summit
One Problem. Four weeks. Solved.
Got a user problem worth solving properly? Let's go.
We spend four weeks digging deep into the problem using different methods: interviews, diary studies, focus groups, so your team can build with clarity instead of guessing. A defined challenge, a focused sprint, a clear way forward.
4 weeks · intensive
05
The campfire
An hour that shifts how your team thinks.
User experience isn't a department. It's a mindset.
A keynote on why understanding your users is how the best products get built: with real stories, uncomfortable data, and the 'aha' your team needs. Book remote or in-person.
1 hour · remote or in-person
Work that moved Things forward
Good work starts with a good question. Here are some of our past projects. See all case studies
We should talk, if your
team talks like this
“
We're moving fast, but I'm genuinely not sure we're moving in the right direction
Book a guide, and build real confidence in your direction, week by week.
“
Every sprint we're running in five directions. Nobody agrees on what users actually need.
Book A Field Day, and get your whole team aligned around real users in one day.
“
The loudest voice in the room always wins. And that voice is never your user's.
Book Field Notes, and finally hear from the people you're building for.
“
We're about to invest months of engineering time in this. I really hope it's the right call.
Book a summit and know it's the right call before you commit.
“
Everyone here says they care about users. Nobody has actually talked to one in months.
Book a Campfire, and in 1 hour turn 'we should talk to users' into 'why aren't we doing this already?
“
Our roadmap is basically what the founders think users want. That worked when we knew every customer personally.
Book a guide, and replace gut feel with ongoing user insight as you scale.
We should talk, if your
team talks like this
“
We're moving fast, but I'm genuinely not sure we're moving in the right direction
Book a guide, and build real confidence in your direction, week by week.
“
Every sprint we're running in five directions. Nobody agrees on what users actually need.
Book A Field Day, and get your whole team aligned around real users in one day.
“
The loudest voice in the room always wins. And that voice is never your user's.
Book Field Notes, and finally hear from the people you're building for.
“
We're about to invest months of engineering time in this. I really hope it's the right call.
Book a summit and know it's the right call before you commit.
“
Everyone here says they care about users. Nobody has actually talked to one in months.
Book a Campfire, and in 1 hour turn 'we should talk to users' into 'why aren't we doing this already?
“
Our roadmap is basically what the founders think users want. That worked when we knew every customer personally.
Book a guide, and replace gut feel with ongoing user insight as you scale.
We should talk, if your
team talks like this
“
We're moving fast, but I'm genuinely not sure we're moving in the right direction
Book a guide, and build real confidence in your direction, week by week.
“
Every sprint we're running in five directions. Nobody agrees on what users actually need.
Book A Field Day, and get your whole team aligned around real users in one day.
“
The loudest voice in the room always wins. And that voice is never your user's.
Book Field Notes, and finally hear from the people you're building for.
“
We're about to invest months of engineering time in this. I really hope it's the right call.
Book a summit and know it's the right call before you commit.
“
Everyone here says they care about users. Nobody has actually talked to one in months.
Book a Campfire, and in 1 hour turn 'we should talk to users' into 'why aren't we doing this already?
“
Our roadmap is basically what the founders think users want. That worked when we knew every customer personally.
Book a guide, and replace gut feel with ongoing user insight as you scale.
Ready to start the expedition?
Whether you need a quick round of interviews, a research partner for the long climb, or a keynote that shifts how your team thinks. I help product teams build with confidence, not guesswork. Let's start with a conversation.
Ready to start the expedition?
Whether you need a quick round of interviews, a research partner for the long climb, or a keynote that shifts how your team thinks. I help product teams build with confidence, not guesswork. Let's start with a conversation.
Ready to start the expedition?
Whether you need a quick round of interviews, a research partner for the long climb, or a keynote that shifts how your team thinks. I help product teams build with confidence, not guesswork. Let's start with a conversation.
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